Target Audience
A target audience is who a product or service is targeted at.
The use of interviews is key when establishing what your targets like or dislike.This can be done through focus groups whereby a representative small group of you target come together to test or preview your good or service. Another method is to have one to one interviews about your product but although this will give you more detail into what they like and dislike it can be quick time consuming which is good if there is a set deadline. Another route of collecting information about your target market is through surveys which can be give either through giving out questionnaires or by posting. They can also be done online through advertising or various sites such as survey monkey which is a free platform to make a survey.
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